Pendleton Lifestyle Magazine WOVEN

Pendleton Woolen Mills has a library of stunning photography from our brand ambassadors. While we are honored to share these images on our social channels, we wanted something tangible in which to showcase these amazing photographers. The solution was a print an interactive lifestyle magazine. We launched WOVEN at the Outdoor Retailer 2017 Winter Market where it was sought-after by attendees. WOVEN is now on it’s fifth issue with increased demand from our sales representatives who use it to find more DTC buyers. We are also seeing a new demand from our retail stores who use it as a sales tool as well as an item they can give to customers. Each subsequent issue has focused on new themes from Wool 101 to the 70 year history of Pendleton women’s fashion and the figures who paved the way and inspired us through the decades.

CREATIVE DIRECTION Kathy Monaghan & Andrea Capp
DESIGN DIRECTION Andrea Capp
BRAND AMBASSADOR PROGRAM COORDINATOR & ART DIRECTOR  Brittany Kay de Tarr
DESIGN Andrea Capp & Brittany Kay de Tarr
WRITER Karen Berry
COMPANY Pendleton Woolen Mills