Pendleton Seattle Store Launch

Our Brand Marketing and Communications team worked quickly and on a tiny budget to put together this collection of hand-folded invitations to the grand opening of our new store in Seattle. With Creative Direction from Kathy Monaghan and myself, I designed these invitation, envelopes, buttons, and stickers using a newly introduced jacquard blanket pattern, vintage assets from our archive, and an old map of Seattle. Our Art Director designed the woven patch. Our PR Marketing Assistant sent these out to influencers, media, and VIP guests with 6.2 million reached and an Ad Value of $20k. We also created a stop motion invite opening for instagram garnering 18,200 views.

CREATIVE DIRECTION Kathy Monaghan, Andrea Capp
DESIGN DIRECTION Andrea Capp
DESIGN Andrea Capp, Brittany Kay de Tarr
INTERN Johannah Roake
PR Austin Blythe
COMPANY Pendleton Woolen Mills