Pendleton Wholesale 2016

Spring 2016 was my first chance to refresh our Wholesale materials. I wanted the covers and tradeshow postcards to reflect the fashionable lifestyle brand that Pendleton is and to roll out a cohesive book between each division. Our theme for the year was American Journey. Both seasons featured paid photography from Brand Ambassadors in addition to studio photography by Iridio. The refresh was well-received by sales reps and buyers.

CREATIVE DIRECTION Kathy Monaghan & Andrea Capp
DESIGN DIRECTION Andrea Capp
ART DIRECTORS  Nicole Betz (Spring), Brittany Kay de Tarr (Fall)
DESIGN Andrea Capp
WRITER Karen Berry
COMPANY Pendleton Woolen Mills